Don't decide on packaging untill you read this!

Feb 10, 2022

In the past 15 years at Vancouver Premium Packaging, we have seen a lot of packaging flounders and successes.

Product packaging is like that first glimpse of your blind date which can end in attraction or, regretfully, disinterest! You only have a short amount of time to make a great impression.

That is why packaging is called the Silent Salesman. The very moment your customer sees your product, the evaluations begin:

  • Does the brand care about quality?

  • Is it representing something important to me

  • Would supporting this business help me personally

When a product is packaged professionally with quality materials, the customer gets the impression that the product is very valuable. It’s important to remember that the customers feelings towards your brand is a reflection of your packaging.

Since we live in a materialistic world, your product is one of many fighting for the attention of the consumer. This brings us to the importance of different packaging attributes such as :

  • Is the packaging remarkable?

  • Does it effectively represent your brand?

  • Does it stand out and tell a unique story?

  • Does it say buy me! I'm better than my competition?

If the answer is no, then it simply means a lack of sales and your competitors taking the attention of your customers

You want your custom packaging to exhibit an amazing image of your brand so that you’ll continue to get new customers buying your products again and again.

Did you know Packaging validates the Integrity and personality of your product?

Take the Mercedes Benz G-Wagon SUV featured below. It tells you that it is powerful, can handle rough terrains, and can get dirty. You would not be surprised if a pair of muddy boots stepper out of it! The vehicle manifests, power and adventure.

On the other hand, if you are presented with the Lamborghini Huracan, seen below, you would expect a completely different type of person to walk out! It would be much less likely for a pair of muddy boots to walk out of this remarkable packaging! Unmistakable, it exhibits Speed and Style!

You can see that all the cutting edge engineered parts of this enviable automobile are entirely invisible to the naked eyes. All that is on display is the packaging design! Erick Stoddard explains the meticulous planning that goes into designing one of these beauties in his YouTube segment, which is fascinating to watch. Although we are not in the business of making automobiles, we go through a our own meticulous process in packaging design.

If you need any inspiration or want some ideas for your packaging, an amazing site with a wealth of information to check out is BrushUp by Creative Market.

Additionally, before making any final decisions on your packaging, be sure to consult with an experienced packaging advisor. Remember if your product is more suited for mountainous exploration, you do not want to present it in a Lamborghini style packaging!

At Vancouver Premium Packaging, we have had the opportunity to create custom packaging for a variety of industries and products, from perfume to artisan butter. Our packaging experts will start the journey with you; they can answer all your questions and concerns, even the ones you didn't know you had!

We offer free Consultation, so when it’s time to take your product idea to the next level, be sure to contact us:

Email: or call today: 604-728-7225

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